Our mission coincides perfectly with the mission D. H. Lawrence outlined for his own proposed private publishing venture The Rainbow Books and Music. As such, we will let his flyer for that venture speak for us:
“Either there exists a sufficient number of people to buy books because of their reverence for truth, or else books must die. In its books lie a nation’s vision; and where there is no vision the people perish.
The present system of production depends entirely upon the popular esteem: and this means gradual degradation. Inevitably, more and more, the published books are dragged down to the level of the lowest reader.
It is monstrous that the herd should lord it over the uttered word. The swine has only to grunt disapprobation, and the very angels of heaven will be compelled to silence.
It is time that enough people of courage and passionate soul should rise up to form a nucleus of the living truth; since there must be those among us who care more for the truth than for any advantage.
For this purpose it is proposed to attempt to issue privately such books and musical works as are found living and clear in truth; such books as would either be rejected by the publisher, or else overlooked when flung into the trough before the public.
This method of private printing and circulation would also unseal those sources of truth and beauty which are now sterile in the heart, and real works would again be produced.”